The next step will be a major B2B event in Morocco, with around 60 top Chinese travel agencies attending to explore partnership opportunities with Moroccan tourism businesses.

To fully meet the needs of Chinese tourists, Morocco will also need to offer services like Mandarin translations, Chinese-friendly payment methods, and Mandarin-speaking staff

With this label, Morocco aims to become a friendly and welcoming destination for Chinese tourists, one of the largest tourist groups in the world.

The label could help increase tourist numbers from China in the coming years, which is part of the tourism office’s strategy. ONMT is looking to triple Chinese visitors by 2027.

“This label is more than just a certificate,” said ONMT General Director Achraf Fayda. “It’s a passport to a market of over 150 million travelers each year, tourists with high spending power and a growing interest in cultural destinations. Morocco now has everything it needs to attract them.”