FIFA has defended its controversial proposal to bring private investors into the commercial side of the World Cup, insisting that “nobody is selling football” despite growing criticism from football associations around the world.

The governing body said it will continue consulting its 211 member associations on the plan, which would allow investors to purchase a minority stake in a new commercial entity known as FIFA Forward Enterprise (FFE).

FIFA maintains that the proposal is aimed at raising more money to support football development globally while keeping full control over the sport’s rules and competitions.

However, the proposal has sparked strong opposition, particularly from UEFA and several other football confederations, which argue that introducing private investors could put commercial interests ahead of the integrity of the game.

Some European football bodies have even threatened to boycott FIFA competitions if the plan goes ahead.

FIFA rejected claims that it is “selling football,” saying the consultation process is democratic and that member associations will have the opportunity to approve, reject, or request changes to the proposal before any final decision is made.